Advert in a medical journal advertising the new Stellaris PC platform
Bausch + Lomb product launch

Photography and campaign design to let a great product speak for itself

Bausch+Lomb’s new platform for ophthalmic procedures could save surgeons, and their patients, time, space and money.

It’s a bit of a no-brainer for many of their customers. But the agency concepts they were getting were too artistic, simply not doing enough to sell the product.

That is, until the eye health experts contacted us for a fresh take.

Services

— Concept

— Campaign design

— Copywriting

— Content design

— Photography

— Ad campaign

— Microsite

— Catalogue

— Event stand

Project

We knew the product should be the hero of this campaign. So we took a far simpler approach than the pitches Bausch+Lomb had seen so far.

We shot the product photography and made a campaign around the new images. Our clean and crisp approach stood out in a sector that focuses too much on complicated graphics. With such a straightforward look, the campaign worked well across different executions, from digital to large format.

In fact, it worked so well, the team asked us to adapt it for other regions instead of having the local teams manage it.

Hero shot of 3 Stellaris PCs in a row
Cover and internal spread from new B+L Stellaris PC catalogue
Related projects
Campaign microsite being veiwed on an iPad
Designs for the product launch responsive microsite on iPads
Outdoor advertising in America showcasing Stellaris tooling
Outdoor advertising at a medical event in America
Press advert examples from the campaign
Press advert in a large format publication

Considering a brand or product launch? We’d love to help. Contact Matt on 020 7424 5555 or matt@integral.london

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