Accountancy charity brand compounds interest
Charterpath is a charity set-up to inspire and help accountants offer their skills to charities and non-profits. To help achieve their goal of persuading 50% of accountants to donate time (only 10% currently do), they needed a powerful brand.
— Visual identity
— Email campaigns
— Social media
Charterpath’s founders, Alice and Alex, had worked with Integral many years ago in their previous roles at Close Brothers, and approached us for help with creating a website.
We quickly realised the brand needed to be improved and developed before that could happen, so we created a new logo sympathetic to their original attempt and built the brand around it, including social graphics, in-house templates and a comprehensive style guide.
Whilst we sadly can’t do pro bono work for every charity who ask, our past history with the founders and our belief in the greater good the project will achieve was enough to persuade us to drop our usual rate by 75%.
Wow, where to begin!
I didn’t really know what a ‘brand’ really was before we came to Integral with our Charterpath name and a very basic logo we had designed ourselves. Integral spent (a lot) of time with us to understand our ambitions for the organisation, our values and our target market.
Within a matter of days they had managed to turn our dull corporate logo into a series of brand assets full of life and personality — revamping our name design, font and logo, developing a palette of colours which would help to ensure brand consistency and producing templates for us to use on our social media. They also helped us to apply this branding to our corporate PowerPoint templates.
Finally, they gave us some inspiration for the future by showing what our brand would look like on mugs, notebooks and billboards.
The team were very thoughtful throughout the process and found a great balance of bringing fresh design ideas whilst staying true to our original attempts!
Thank you Integral. It was a pleasure working with you.
— Alice Clementi, Founder