Close Brothers 40 year birthday campaign
Celebrating a 40th anniversary with a fun, but powerful, campaign
This leading premium finance provider launched their first product in 1977. For their 40th birthday they wanted to celebrate that history with their brokers.
We created the anniversary identity.
— Direct mail
A steady history is a strong selling point in an uncertain financial climate.
We highlighted the 40th anniversary by showing some key milestones from across the company’s history. The images of 70s, 80s and 90s fashion and technology added some fun. And of course, we made sure the style fitted with the current brand guidelines as well.
We designed a microsite for the celebrations, as well as a direct mail concept using iconic toys from the past. The identity worked across a range of comms throughout the year.