40 year campaign logo projected onto screen at company meeting
Close Brothers 40 year birthday campaign

Celebrating a 40th anniversary with a fun, but powerful, campaign

This leading premium finance provider launched their first product in 1977. For their 40th birthday they wanted to celebrate that history with their brokers.


We created the anniversary identity.


— Concept

— Design

— Microsite

— Direct mail

— Email


A steady history is a strong selling point in an uncertain financial climate.


We highlighted the 40th anniversary by showing some key milestones from across the company’s history. The images of 70s, 80s and 90s fashion and technology added some fun. And of course, we made sure the style fitted with the current brand guidelines as well.


We designed a microsite for the celebrations, as well as a direct mail concept using iconic toys from the past. The identity worked across a range of comms throughout the year.

Humorous image showing business people from the decade CBPF started
Related projects

Considering a print or multi-channel campaign? We manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or matt@integral.london

ExCeL London —

Handouts and brochure design and print creating a lasting impression

ExCeL London —

Selling London to America: a campaign strategy and implementation to entice visitors

Close Brothers Motor —

A clever marketing campaign to cut through the noise