Shot of the desk drop packaging opening
Close Brothers internal brand launch

Internal brand launch to get everyone on-board with the new look

Customers and clients make a brand what it is. But to get a great response, Close Brothers Premium Finance knew they needed to sell their rebrand internally first.

 

We created a desk drop to build excitement across the company.

Services

— Concept

— Design

— Print management

— Production

— Fulfilment

— Guidelines

Project

Brand launch day arrives. And with it comes a mysterious box on everyone’s desk.

 

The minimal packaging invited people to find out what’s inside. A custom-made glow-edge acrylic coaster was just one of the goodies we used to show people the new identity.

 

We included a very brief version of the brand guidelines in a desk stand. Now everyone has a quick and easy way to check they’re being consistent with the Close Brothers brand.

Branded items from the desk drop arranged
Related projects
Shot of member of the Close Brothers team behind computer screens
Desk drop package partly open revealing some of the branded contents
Close Brothers team meeting
Desk drop packaging closed
Simplified desk brand guidelines and branded mug and lollies

Considering a branding project? Big or small, complete rebrand or tweak, we’d love to help. Contact Matt on 020 7424 5555 or matt@integral.london

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