Balloon rising out of the campaign box, this is how all recipients would see the campaign
Close Brothers Motor Finance campaign

A clever marketing campaign to cut through the noise

Close Brothers Motor Finance are a respected name in the car, van and motorcycle finance world. But with more competition entering the industry, they wanted a new way to get their voice heard.

 

We created a clever campaign to keep their dealership audience engaged.

Services

— Design

— Illustration

— Print management

— Production

— Fulfilment

— Microsite

— Email campaign

Project

As an established player, we realised Close Brothers should focus on their confidence and expertise. Our campaign showed the facts, cutting through the ‘hot air’ in the industry.

 

The direct mail campaign featured a balloon rising from a box, lifting out a mailer filled with stats. To support this bold statement piece, we created an email campaign and a microsite.

 

To build even more engagement, the campaign included a competition to win a hot air balloon ride.

Balloon pulling print piece apart as it lifts it out of the box
Related projects
Campaign microsite design shown on an iMac
Campaign email follow up design shown on an iPad
Campaign with bag of blue jelly beans which acted as the balloon weight

Considering a print or multi-channel campaign? We manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or matt@integral.london

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