Spacehopper stress ball with campaign booklet
Close Brothers Premium Finance campaign

Direct mail design and fulfilment: nostalgia for the pioneers of premium finance

Close Brothers Premium Finance were facing a turbulent time in the industry. But we knew their message of stability and heritage would be attractive to their audience of insurance brokers.

 

We developed a direct mail campaign focusing on this small database of new contacts.

Services

— Design

— Illustration

— Print management

— Production

— Fulfilment

— Email campaign

Project

Close Brothers have a strong track record, having launched the first premium finance product in 1977. We realised this was a great angle for a targeted campaign.

 

Using their 1977 visual style, we developed a timeline of the brand’s evolution to build confidence in the company. The direct mail piece even included a stress ball in the shape of the iconic space hopper.

 

The retro-themed campaign was really popular with the database of new business contacts.

Campaign strategy workings sketch
Related projects
Campaign box branding, retro spacehopper stress toy and mailer opened out to reveal content
Integral have helped us to take a more targeted approach to our campaigns. Working together on several projects has brought fantastic results, with this campaign generating several new accounts resulting in a 4,566% return on investment.

— Head of Product and Marketing, Close Brothers Premium Finance

Follow up email design shown on iPad
Open and closed views of the campaign box

Considering a print or multi-channel campaign? We manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or matt@integral.london

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