Close Brothers Retail brand launch
Meeting an urgent deadline, launching a new sub-brand
Close Brothers set up a new division, Close Brothers Retail Finance, to offer finance to retail customers. They needed a distinctive sub-brand that worked within their current guidelines. They needed all the assets to go with it. And they needed it in six weeks!
— Brand design
— Branded products
— Digital advertising
Following the Close Brothers brand guidelines, we created a new sub-brand to make the product stand out from the group’s other offers.
We designed and developed a whole range of assets including a bespoke microsite with an integrated finance calculator, direct mail campaigns (with a custom cycling cap for the bicycle market), and point-of-sale from banners to clothing tags. All within the six-week deadline.
The product was clearly successful — the brand got bought by online financial services provider, Klarna.