Man browsing the brand launch website on an iPad
Close Brothers Retail brand launch

Meeting an urgent deadline, launching a new sub-brand

Close Brothers set up a new division, Close Brothers Retail Finance, to offer finance to retail customers. They needed a distinctive sub-brand that worked within their current guidelines. They needed all the assets to go with it. And they needed it in six weeks!

Services

— Brand design

— Website

— Branded products

— Campaigns

— Stationery

— Point-of-sale

— Animation

— Digital advertising

Project

Following the Close Brothers brand guidelines, we created a new sub-brand to make the product stand out from the group’s other offers.

We designed and developed a whole range of assets including a bespoke microsite with an integrated finance calculator, direct mail campaigns (with a custom cycling cap for the bicycle market), and point-of-sale from banners to clothing tags. All within the six-week deadline.

The product was clearly successful — the brand got bought by online financial services provider, Klarna.

Campaign landing page for bike finance shown on iPads
Direct mail campaign for the bike industry
Related projects
Fully animated pitch presentation in action
Direct mail piece highlighting the 30% uplift offering finance brings
Mobile designs from the launch website shown on iPhones

Considering a branding project? Big or small, complete rebrand or tweak, we’d love to help. Contact Matt on 020 7424 5555 or matt@integral.london

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