Cognizant iPad app
App development helps thought leaders to success
Cognizant, a large IT firm mainly based in the US, wanted to establish themselves as industry thought-leaders, and the first target area was data, and how it could be used safely to improve people’s experiences with companies. A book was being written and they wanted an app to complement it.
Services
— Research
— User experience
— Concept design
Project
Cognizant’s initial request was for a ‘page-turner’ app, but we felt it wouldn’t be different enough from the physical book (which was also available via digital channels and audio, and we had designed and typeset) to offer any significant benefit. Instead, we suggested building an app which would provide an alternative way to consume the key messages of the book, and be a teaser for the main story.
We used a mixture of interactive content, video and animation to achieve this, we created a popular app to get the message across and drive readers to the book. It won 18 awards in the US for app design, and helped to increased readership, and helped Cognizant towards their goal.
Related projects
Integral provided the artistic vision and technical skills we needed to bring our Code Halo app to life. Matt and his team brought fresh thinking and tireless execution to what became an award-winning project. The Integral design aesthetic continues to shape our thought leadership products.
— Dr Paul Roehrig, Cognizant
Considering an app project? We’d love to help. Contact Matt on 020 7424 5555 or matt@integral.london
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