Young lady walking past a campaign poster in London
ExCeL London IMEX 2016 campaign

Selling London to America: a campaign strategy and implementation to entice visitors

As London’s largest event venue, ExCeL London knew they needed to make an impact at IMEX America. The trade show was a big opportunity for the sales team.


We created a campaign to support their trip.


— Campaign strategy

— Design

— Illustration

— Animation

— Print management

— Fulfilment

— Microsite

— Email campaign


London is an amazing city with great prospects for event organisers, so we put it front and centre in the campaign.


The campaign featured emails, an event microsite and even bespoke giveaways. A tote bag helped attendees collect their freebies throughout the day.


We made sure the messaging showcased the success of previous events at ExCeL, alongside custom illustrations featuring the venue at the heart of London’s iconic cityscape.

Campaign branded items from the stand gift bag
Related projects
Integral designer creating custom London illustrations using Adobe Illustrator
Campaign emails shown on iPads
Close up of screen printed cotton stand gift bag
Custom campaign badges on recycled card back
Range of cotton bags with different custom illustrations

Multi-channel campaigns have proved to be very successful for our clients, we manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or

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