ExCeL London IMEX 2016 campaign
Selling London to America: a campaign strategy and implementation to entice visitors
As London’s largest event venue, ExCeL London knew they needed to make an impact at IMEX America. The trade show was a big opportunity for the sales team.
We created a campaign to support their trip.
— Campaign strategy
— Print management
— Email campaign
London is an amazing city with great prospects for event organisers, so we put it front and centre in the campaign.
The campaign featured emails, an event microsite and even bespoke giveaways. A tote bag helped attendees collect their freebies throughout the day.
We made sure the messaging showcased the success of previous events at ExCeL, alongside custom illustrations featuring the venue at the heart of London’s iconic cityscape.
Multi-channel campaigns have proved to be very successful for our clients, we manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or firstname.lastname@example.org