Campaign business cards for the ExCeL team
ExCeL London IMEX 2017 campaign

Campaign to promote an event before, during and after the exhibition

IMEX exhibitions are a big deal in the events industry. And as London’s largest event venue, ExCeL London wanted to make an impact.


The team asked us to create a campaign supporting them before, during and after their presence at IMEX Europe and IMEX America.


— Campaign strategy

— Design

— Illustration

— Animation

— Print management

— Fulfilment

— Microsite

— Email campaign


Our campaign focused on people and relationships. We developed email campaigns and a microsite.


To help prospects remember the ExCeL sales team, we illustrated avatars for each of them. The team also came up with must have items for surviving a day at IMEX and we collected these into the ‘event survival kit’.


The giveaway gave some insight into the ExCeL sales staff, and hopefully made a few people smile.

Pre-event campaign email shown on an iPad
Related projects
Campaign microsite shown on a MacBook Pro
Pre-event campaign email shown on a smartphone
Avatars of the ExCeL London team we drew for the campaign
Event stand giveaway event survival kit
Contents of the event survival kit
All personalised items from the event survival kit

Multi-channel campaigns have proved to be very successful for our clients, we manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or

ExCeL London —

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