ExCeL London IMEX 2017 campaign
Campaign to promote an event before, during and after the exhibition
IMEX exhibitions are a big deal in the events industry. And as London’s largest event venue, ExCeL London wanted to make an impact.
The team asked us to create a campaign supporting them before, during and after their presence at IMEX Europe and IMEX America.
Services
— Campaign strategy
— Design
— Illustration
— Animation
— Print management
— Fulfilment
— Microsite
— Email campaign
Project
Our campaign focused on people and relationships. We developed email campaigns and a microsite.
To help prospects remember the ExCeL sales team, we illustrated avatars for each of them. The team also came up with must have items for surviving a day at IMEX and we collected these into the ‘event survival kit’.
The giveaway gave some insight into the ExCeL sales staff, and hopefully made a few people smile.
Related projects
Multi-channel campaigns have proved to be very successful for our clients, we manage the process from concept to delivery. If you’d like to know more contact Matt on 020 7424 5555 or matt@integral.london
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