New parking web-app being used on a mobile phone
ExCeL London parking system

A full revamp for a customer bookings system

The original ExCeL parking booking system had been a success, but in places the experience was clunky and it easy to make mistakes. And that meant more staff time spent dealing with enquiries.

ExCeL set us the challenge of improving the customer experience and reducing the booking errors and loopholes.


— User experience

— User interface

— Web app design

— Email design

— Web app build

— User testing

— Attendant mobile app

— Ongoing support


We scoured the original system looking for areas to improve. We redesigned the booking process, allowing input content to inform the next screen.

We included lots of new features to improve the experience for visitors and ExCeL staff. DVLA lookup allowing the team to use numberplate recognition in future. Even more secure payment processing. A phone app to access booking details. A better CMS for customer enquiries.

Multiple desktop screens of the parking app
Two desktop screens for the parking app shown on iMacs
Related projects
Illustration style developed for the excel london app
Mobile screen designs shown on iPhones
Customer confirmation email design shown on tablet

Considering a web-app project? We’d love to help. Contact Matt on 020 7424 5555 or

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