Harper Collins catalogue
Complex and thorough rethinking of a trade catalogue
Harper Collins is one of the UK’s leading publishers. But their catalogue wasn’t space efficient. It didn’t allow for highlighting new or key titles. And it didn’t reflect the amazing creativity of the books within it. The Reference team asked us to develop something new.
Services
— Design
— Content design
— Illustration
— Artwork
— Print management
— Animation
Project
The new catalogue needed a user experience approach. We asked a lot of whys and hows to understand how the team use it. Then we got to work.
We redesigned and regulated the reference system and we created an extended bookmark which can be inserted anywhere to highlight specific titles. Our approach saves space and brings the books to life.
Now Harper Collins have a creative reference catalogue that does justice to the amazing titles in their collection.
Related projects
Working with Matt and the team was a pleasure as always. I worked with them in a previous role and when approaching this project, I trusted them to provide a fresh creative eye and create something both functional and beautiful. They spent time carefully reviewing the brief and working with us to develop an initial idea — providing thoughtful details and actively suggesting ways we could make it better — and produced a really gorgeous catalogue that we were proud to show clients at Frankfurt Book Fair. Would highly recommend for any creative projects.
— Rachel May Quin, Campaigns Manager, Collins
Thinking about a print project? From business cards to complex packaging we’ve pretty much done it all, we’d love to help with your next project. Contact Matt on 020 7424 5555 or matt@integral.london
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