Inspired 3D rendered logo mark
Inspired Entertainment brand

Rewriting the brand playbook for a global games company

Inspired Entertainment’s brand guidelines weren’t up to scratch. They didn’t align to their application and there wasn’t any guidance for hero images.


The global games technology company called us in to update the document.


— Visual identity

— Naming

— Copywriting

— Brand guidelines

— Illustration

— 3D render

— Website concept

— Animation


We looked at the entire brand guidelines document. The team needed it completely overhauled — with new copy and usage guidance, and a new approach to hero graphics and templates.


We created example applications, including out of home, print and digital advertising, to demonstrate the new advice. All backed up with clear guidance so the in-house team can use the document moving forward.


And to follow up? A new concept for the UK website, putting the new brand guidelines into practice.

CGI scene of goalkeeper stretching for a save
Created art scene showing a footballer striking a ball
Inspired's new brand guidelines
Inspired website concept desktop views on iMacs
Related projects
Inspired branded merchandise
Rush Football 2 poster at bus stop
Posters advertising Inspired's virtual sports software

Considering a branding project? Big or small, complete rebrand or tweak, we’d love to help. Contact Matt on 020 7424 5555 or

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