Macquarie internal brand campaign
Branded ribbon helps keep staff in the loop
Macquarie had outsourced their first external brand campaign in the UK, and we recommended they run an internal campaign so their staff would be aware of what was happening before it went public.
— Project management
Instead of the planned email campaign, which we worried might be disregarded as just another internal memo, we recommended a stylish, but cost-effective, desk drop: a simple folding envelope, sealed with a sticker and branded ribbon, with a branded pen and chocolate, and small booklet explaining the campaign that was going live, and how to up-sell the messages to clients. The campaign was well-received and staff appreciated being told in advance, instead of discovering it on the journey in to work.