NASSA brand + website

How to make a sports charity stand out from the crowd

Newham All Star Sports Academy (NASSA) help young people in East London get into sport. They give young adults an alternative to anti-social behaviour through campaigns like Carry a Basketball Not a Blade.


— Visual identity

— Brand guidelines

— Website design

— Website build

— Photography

— Team kit design

— Merchandise

— Social media


This amazing charity deserves more recognition, and a brand is one way they can achieve it. With a new identity and full brand guidelines, the organisation has an authentic look to match the quality of their work.


We developed sub-brands for special campaigns and even a new kit for the young people at the academy.


We really believe in the work they’re doing, so we partner with the charity by providing our time and work for free.

Large format posters advertising NASSA
NASSA website homepage on a laptop
The new NASSA kids team kit design
Pages from the NASSA brand guidelines
Carry a basketball not a blade slogan
Related projects
NASSA team portrait
NASSA player jumping for the hoop
NASSA website displayed on iPhone 12
Integral London did an amazing job rebranding and relaunching our website. The design went beyond our expectations and has been a great tool in spreading information and helping our Newham All Star Sports Academy (NASSA) charity grow. We love their professionalism and look forward to working with them in the future! 

— Natasha Hart MBE, Founder

Considering a branding project? Big or small, complete rebrand or tweak, we’d love to help. Contact Matt on 020 7424 5555 or

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