Our design process.

You are unique. Our process reflects that.

KARGO products social media mark design sketch

Our clients are all different, so are the problems they need our help to solve. But we don’t assume, or simply apply a solution that worked somewhere else. We take the time to fully understand your project and the desired outcome — our process is designed to help us do that. 


It’s agile, it scales up or down to fit the complexity of your problem and size of your project. But it always follows these proven steps:

Are we a great fit? If we’re not like-minded and our values don’t align, chances are the project won’t go well. We don’t work with every person we talk to: sometimes that’s our decision, sometimes theres. We spend time talking, meeting and understanding everything we can about your business and the challenges you face. If we get on then we’re all in.

1 —
Gel.

We need to understand why. Why are you planning a project? Who are we targeting? And why will they care, what makes them tick? What do we want them to think, or do? What does success look like? The answers to these questions will ensure we challenge each other to get the very best outcome.

2 —
Why?

By answering the ‘whys’ we can make informed decisions on the best channels and technologies to employ. And if the answers weren’t there, we’ll spin up our research partner to fill in any blanks. We’ll create a clear plan to ensure we all know what we’re going to do, when and how. Getting the expectations right, and clearly defined, at this point makes every project smoother and more enjoyable.

3 —
Plan.

The ‘obvious’ bit for designers, of course. But rushing into this stage just guarantees we’ll create some nice art, not solve your problems. If you ask agencies for design ideas too early, especially right from the start, you’ll end up with lower quality work designed to appeal to you, not to your target audience. But because we planned properly, every creative decision will focus on the desired outcome.

4 —
Design.

Stunning design visuals are great, but it’s the execution that really matters. Whether it’s building a website, creating a campaign strategy, or managing multiple print production partners, we are accountable for the final product. And if you have your own production team, we’ll grab a chair and work with them.

5 —
Develop.

6 —
Deliver.

Our reputation is everything to us, and drives every decision we make. We don’t deliver one project then run out the door. We stick around to find out what worked and what didn’t, and if we’ve built the relationship we wanted, we use that to guide our next project together. That’s what we mean when we say we want to be integral to your business — and it’s where our name comes from.

Integral logo mark celebrating 21 years creating stronger brands

We are proud to be celebrating twenty-one years of helping amazing clients to build stronger brands.

Celebrating 21 years in business
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