We’ve worked on many advertising campaigns, from online to offline. From targeted campaigns to ongoing brand advertising. Campaigns designed to cut through the noise.
Advertising is a great way to create awareness for your business, or showcase your products and services.
We’ve delivered a number of different types of campaign over the years for clients in many sectors, from press and publication adverts to digital and multi-channel campaigns. Our advertising design services include market research, audience profiling, campaign strategy, concept design, print and digital design, art direction and copywriting.
Be where your customers are.
This seems like a stupidly obvious thing to say, but remember advertising salespeople are there to sell advertising space. It’s important to profile your customers, create user personas, and conduct research to understand their behaviour, and establish where your customers spend time before committing — all things we can help you do.
Making the wrong decisions on channel or publication can quickly turn your advertising campaign into a huge waste of money. A clear understanding of your audience can determine where your advertising budget should be spent.
User and concept first.
We’re reminded of a client from many years ago who budgeted £150,000 for advertising fees and only £1,500 for the campaign design! Buying the space isn’t the end of the battle, in fact it’s just the start. Without a strong concept your advertising isn’t going to cut through.
We consider who your audience are, why your product or service should matter to them, what problem can it solve, or how can it improve their lives. And most importantly focus on creating a strong creative concept that will help you stand out from your competition.