Young boy walking to school with his mum in the new uniform
Squirrels Heath School brand

Creating a grown-up brand from a child’s idea

The school had a competition for their pupils to design a new logo. But the question was, what they do with that design next? We got involved to turn it into a professional file.

Squirrels Heath is Matt’s old school from countless decades ago. We donated our time for this project, and had a lot of fun doing it.


— Visual identity

— Brand guidelines

— Illustration

— Uniform


We illustrated the winning design to turn it into a professionally finished logo. We also took this a step further, creating a brand guidelines document that incorporates the logo and builds it into a wider brand.

The new brand has been applied all over the schools, from signage to uniforms.

Original winning drawing with our logo concept
Logo variations shown with clear space
Pages from the new school brand guidelines
Related projects
Uniform emblem in red stitching on navy jumper
School crest sewn onto red jumper
Red school uniform jumper with white shirt

Considering a branding project? Big or small, complete rebrand or tweak, we’d love to help. Contact Matt on 020 7424 5555 or

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