Bausch+Lomb’s new platform for ophthalmic procedures could save surgeons, and their patients, time, space and money. It’s a bit of a no-brainer for many of their customers. But the agency concepts they were getting were too artistic, simply not doing enough to sell the product.

Bausch+Lomb’s new platform for ophthalmic procedures could save surgeons, and their patients, time, space and money. It’s a bit of a no-brainer for many of their customers. But the agency concepts they were getting were too artistic, simply not doing enough to sell the product.

Bausch + Lomb has been at the forefront of visionary innovation in eye care since 1853.

Product launch campaign.

We knew the product’s design and features we’re so strong, that had to be the hero of this campaign. So we took a far simpler approach than the pitches Bausch+Lomb had seen so far.

We knew the product should be the hero of this campaign. So we took a far simpler approach than the pitches Bausch+Lomb had seen so far.

We shot the product photography and made a campaign around the new images. Our clean and crisp approach stood out in a sector that focuses too much on complicated graphics. With such a straightforward look, the campaign worked well across different executions, from digital to large format.

In fact, it worked so well, the team asked us to adapt it for other regions instead of having the local teams manage it.

— Concept
— Campaign design
— Copywriting
— Content design
— Photography
— Ad campaign
— Microsite
— Catalogue
— Event stand

Integral logo mark celebrating 21 years creating stronger brands

We are proud to be celebrating twenty-one years of helping amazing clients to build stronger brands.

Celebrating 21 years in business
Close menu icon
CLOSE