Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. Our projects for the various divisions at Close Brothers have encapsulated all areas of brand design, including many digital projects. During that time we’ve delivered a number of very successful brand campaigns for the internal teams and sales campaigns targeted at financial intermediaries.
Campaign strategy | Campaign design | Illustration | POS design | Photography | Digital advertising | Print management | Project management | Fulfilment | Delivery management | Microsite design | Email design
During our relationship with Close Brothers we have worked with their Treasury, Premium Finance, Motor Finance, Property Finance and Retail Finance divisions.
Over the last two decades we’ve delivered everything from event invites, sales collateral, websites and product microsites, to new product and brand launches.
Our campaigns have followed a number of formats, from basic print and digital advertising to complex multi-channel campaigns delivered across extended periods. We found great success for Close Brothers by introducing direct mail elements, which created greater engagement with both internal and external audiences.
Integral has worked with businesses within the Close Brothers group for nearly two decades.
Integral have helped us to take a more targeted approach to our campaigns. Working together on several projects has brought fantastic results, with this campaign generating several new accounts resulting in a 4,566% return on investment!
Michael Rudman — Head of Marketing at Close Brothers Retail Finance