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International Confex is a big deal in the exhibitions world. Event organisers from all over the country come to discover everything from carpets to catering. In 2020 the trade show was coming to ExCeL. And they asked us to help them make an impression.
To encourage engagement with event delegates, we created a screensaver animation highlighting an on-stand competition to win tickets to the first London Formula-E race, to be held at ExCeL London that year.
ExCeL usually go for something low key. This time they wanted to go big.
We had the in-house expertise to complete the whole project. We designed the stand and specified the lighting, furniture and plants. We also created video for the on-stand screens and tablets.
Alongside the stand, we developed a microsite for the sales team to show attendees, to help them ‘explore ExCeL London’.
— Concept
— Stand specification
— Stand design
— Illustration
— Microsite design
— Animation
— Video editing
— Photography
Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.
— Lucy Merritt, Head of Marketing & Communications at ExCeL London
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