KARGO is a new product range designed for tradespeople and consumers. But the initial concepts needed some brand thinking.
CargoStop have been load safety experts to the haulage industry for over 50 years. Their goal is to bring that expertise to the consumer market with a new range of load safety and security products. Our job was to develop a strong brand that can build recognition and ensure the product range was market-ready.
KARGO had worked on some original creative with freelance designers. There was some good work in there, but no clear brand had been developed.
We evolved the existing creative and created a consistent brand that would build recognition in the consumer market for an exciting new brand. We created a clear consistent approach for logo, strap line, colours, illustration and typography. All carefully considering future development and product ranges.
Once the brand was defined, we turned our attention to the packaging range, and developed a consistent design to be applied to a range of straps, nets and protection products.
We also created an initial sales leaflet showcasing the initial range for KARGO to use at their first trade event.
— Brand guidelines
— Content design
— Product mockups
— Packaging artwork
— Photography direction
We approached Integral with the task of developing a fledgling brand to make it market ready including brand development, packaging and collateral creation.
They dealt with this capably and in a timely manner. Matt and his team have been friendly, professional and efficient throughout the process. Many thanks for the hard work and expertise provided!
— Tom Napthine, Product Development Manager at CargoStop