Operation Reach provides a unique opportunity for those who might not otherwise have it to gain life experience. They needed us to create a brand and website that reflected their unique purpose.
It was important we gave the charity a professional brand to help them get the recognition they need, whilst not losing the positivity and fun that encapsulates what they do.
The charity works to create unique experiences for the young people who join their expeditions. Creating confidence through life experiences that just wouldn't be open to them due to their circumstances.
So we focused on the memories that travel creates. Our logo concept included a frame to symbolise photos and postcards from travel. The frame expands to fit specific artworks and can be used creatively across all applications.
We created a full brand guidelines document to ensure reproducing the brand consistently was easy moving forward.
Their new website showcases previous expeditions, explains the benefits of their programme, which extend long after the initial trip. It provides simple applications for both students and volunteers.
The site is built on a platform that allows for easy maintenance of content and design, ensuring the charity can control costs moving forward.
— Visual identity
— Brand guidelines
— Website design
— Website build
— Social media