Yachting Partners website
A new website design for a better customer journey
Yachting Partners International (YPI) is a yachting broker with over 50 years’ experience, and with new owners and an updated brand, they approached us to redesign a website which looked good but had user-experience (UX) issues including poor navigation — not an area to skimp on in the nautical world!
— Market research
— Audience research
— User personas
— User experience
— User interface
— Website structure
— Website design
We took inspiration from the best bits of the original website and learned from the mistakes that had been made. YPI were impressed with our UX research and planning, so asked us to take over the full website design too.
Because of the range of areas — sales, charter, management, client experience — YPI operate in, we had to clearly separate the site into four distinct areas, but ensure each was given equal prominence and came together as a cohesive whole.
We also introduced calls to action and next steps which had been absent from the original site, and a new intuitive search system, all-in-all helping YPI take another step forward in their shift towards stronger digital systems. Our designs were used by an in-house development team to build the site.
Matt and the Integral team worked with Yachting Partners International on the design and build of our new website. We were extremely impressed by their project approach; from the initial research into our industry and defining website users to the content and visual design phase. Integral became an extension of the YPI team and went above and beyond to accommodate all of our requests. We are thrilled with our new website, which not only looks fantastic but also functions far more effectively than our previous site, with user-centred design at its core. We look forward to working with Integral on future projects!
— Lucy Bodenham, Marketing Manager