ExCeL London is an impressive space for any prospective client. But what wasn’t so impressive was the loose collection of handouts and brochures in different sizes and branding handed to them by the sales team. The team asked us to tie it all together to make a lasting impression.

ExCeL London is an impressive space for any prospective client. But what wasn’t so impressive was the loose collection of handouts and brochures in different sizes and branding handed to them by the sales team. The team asked us to tie it all together to make a lasting impression.

ExCeL London is London’s largest event venue based in the Royal Docks.

Sales collateral design.

We knew there would always be a requirement from the sales team to make up a bespoke handout for a client. So we couldn’t simply replace the original approach with a fixed brochure.

A bespoke folder with a magnetic closure creates a big impact. We designed the new pack to use a selection of inserts in A4 and A5 sizes so it can be fully customised for each client. The folder has a long shelf life and the inserts are easy (and cost-effective) to update.

We also created a magazine-like brochure to showcase ExCeL’s sustainability achievements and the work they do for the local community.

The end result is a far cry from the collection of documents customers used to come away with.

— Concept
— Design
— Illustration
— Photography
— Prototyping
— Print management

Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.

— Lucy Merritt, Head of Marketing & Communications at ExCeL London

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We are proud to be celebrating twenty-one years of helping amazing clients to build stronger brands.

Celebrating 21 years in business
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