As London’s largest event venue, ExCeL London knew they needed to make an impact at IMEX America. The trade show was a big opportunity for the sales team.
ExCeL London needed a campaign to create maximum impact. London is an amazing city with great prospects for event organisers, so we put it front and centre in the campaign.
The campaign featured emails, an event microsite and even bespoke giveaways. A tote bag helped attendees collect their freebies throughout the day.
We made sure the messaging showcased the success of previous events at ExCeL, alongside custom illustrations featuring the venue at the heart of London’s iconic cityscape.
— Campaign strategy
— Print management
— Email campaign
Integral always take the time to fully understand our brief, including the desired outcome. The solutions they present are creative, insightful and challenge our thinking in a positive and constructive way. Working with Integral has enabled us to develop our brand with an agency who really understand our values. I look forward to continuing to work with Matt and the team and wouldn’t hesitate to recommend them to others.
— Lucy Merritt, Head of Marketing & Communications at ExCeL London