RayOne Galaxy
Patient website and vision simulator for RayOne Galaxy.
We created a patient-facing website for RayOne Galaxy, adapting the product’s premium brand identity into a lighter, more accessible digital experience for people considering cataract surgery. The site includes a multilingual vision simulator, helping patients compare how different lens options may affect everyday visual experiences.
Following the launch of the RayOne Galaxy brand, Rayner asked us to create a patient-focused website that would help explain the product in a clear, accessible and engaging way.
The challenge was to translate the existing RayOne Galaxy brand into a softer light-mode experience suitable for patient communication, while retaining the premium, innovative feel of the original identity.
A central feature of the site is the vision simulator: an interactive video-based tool that allows patients to compare simulated visual experiences across different intraocular lens options. The aim was to help make a complex and highly personal decision easier to understand.
Creating the simulator required a significant video production and editing process. We built the scenes using a mix of stock footage and AI-generated content, then carefully edited each sequence to recreate a range of visual conditions and lens comparisons.
The website and simulator were translated into six languages, giving Rayner a flexible patient communication tool that could be used across multiple markets.
The result was a clear, accessible and highly practical digital experience that extended the RayOne Galaxy brand from professional launch communications into patient-facing education and support.
Scope:
Patient website / Website design / Website development / UX/UI / Vision simulator / Video production / AI-generated content / Multilingual rollout
Tim Brown (Global Marketing Director at Rayner)
Working with Integral on the Galaxy patient website and vision simulator was another excellent client-agency experience. They brought real creativity and technical ambition to the video-based simulator, and the site itself looks stunning — responsive, accessible and available in multiple languages. The feedback from surgeons and patients around the world has been overwhelmingly positive. Integral are a great team to work with: flexible, collaborative, and genuinely invested in getting the best result. I couldn’t be happier with what we’ve achieved together.