Emirates Old Trafford is the home to Lancashire Cricket Club and an award winning event venue hosting everything from corporate events to the Foo Fighters. They needed a campaign to kick start new business and asked us to help.
Emirates Old Trafford
Campaign strategy | Campaign design | Digital advertising | Animation | Social media | Project management | Microsite design | Email design
Emirates Old Trafford, like numerous other venues, was forced to close its doors during the COVID-19 lockdowns in the UK. However, as the world began to regain momentum, the team at Emirates Old Trafford recognised the urgency to reignite their events business, so asked for our help to develop a new business campaign.
Our concept was a compelling campaign that issued a rally cry to event organisers, inspiring them to don their #gameface and jumpstart the events industry back into operation. The campaign used a series of organiser portraits, intertwined with images of the club’s eminent sports figures, all donning their most determined game faces.
Our campaign strategy used a multi-channel approach, leveraging the reach of social media, the traditional impact of print advertising, targeted email campaigns, and the personal touch of direct mail. All leading to a dedicated campaign microsite created on our preferred platform that allowed both the content and design to be adapted as the campaign evolved.