Inspired Gaming had recently worked with a large agency on their brand guidelines, but they were unhappy with the final document and asked us to rework it.
The original guidelines document covered the basics — probably in a little too much detail, but didn’t cover a number of critical areas including naming and brand graphics. And more importantly didn’t provide the in-house creative team with guidance needed to create new title marketing content and hero artwork.
The original document did a good job of covering the basics, but a number of the sections were too drawn out. The document was quite large and was missing a number of key areas.
The in-house creative team didn’t have the guidance needed to produce marketing materials for new games and products.
We started again compressing some of the basic brand guidance. Adding new sections to cover naming, branded materials and application examples.
We created new brand device artwork which could be used to create consistent hero graphics for new games. We also created artwork for existing titles to clearly define the style for future work.
We worked on website concept designs, which were used to inform the new website created for Inspired Gaming.
— Visual identity
— Brand guidelines
— Website concept