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YPI CREW had already done a great job defining their rebrand. They needed our help to develop a comprehensive brand guidelines, and create a new website that showcased their unique approach.


Visual identity | Stationery | Brand guidelines | Website design | Website build | SEO management | Merchandise | Social media

YPI CREW’s vision is to shape the yachting industry of tomorrow by guiding the new generations of yacht crew in realising their full career potential. They are a company founded in strong values, with partnership and trust at the core of everything they do. It was critical that their brand and website communicated this.

We took Lidija’s initial concept which was elegant and simple, and developed it into a comprehensive guidelines document to ensure brand consistency moving forward. Creating designs for stationery, branded merchandise, environment graphics and social media.

Once the brand was finalised, the next step was to move onto a complete website redesign and build, ensuring mobile usability was significantly improved. We used a platform that allows for easy management of site content and more importantly evolution of the website design moving forward.

The YPI CREW team’s expertise and professionalism is infectious, it was a real pleasure to collaborate with them on the project.

The new website has seen some great results within the first six months, with gains in search positions and over 550 new subscribers.

We first got in touch with the Integral team through a recommendation and we are definitely very lucky to have found them. Matt and his team really take the time to understand your business and develop the brand accordingly. They have a great deal of knowledge, both creative and technical, so the work is always done purposefully with the most efficient outcome in mind. For me personally one of the biggest benefits of working with Matt is that I get to communicate and create solutions with a person that not only understands the subject but can also execute it swiftly.

This is such a positive alternative to a traditional agency where you have to go through a separate account manager who then passes the communication down to the team resulting in lagged processes and time being lost. Working with Integral means that you get an integrated extension of your team to work towards your marketing goals.

Lidija Jakovljevic — Marketing Manager at YPI CREW

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